The interactive sculpture tackles the question of surrogate religion. At what point does a brand, a product or a medium, such as for example the Internet or the belief in it, acquire attributes similar to those of a religion?
Customers of the Apple brand are fondly described as "Apple boys". The most important protagonists of a certain branch of technology usually call themselves "Evangelists".
The freedom of choice expects us to choose: Rather a religion that you know, one that you would eventually get to know, or one that more or less conforms to reality.